What does sustainability mean?
Sustainability, by definition, is about running a business that does not deplete our planet's natural resources, and it is at the very heart of The Howling Fern.
We see sustainability as an ongoing and complex process - we're always working towards operating The Howling Fern in a way that restores our environment, grows our local economy, and contributes to vital work done by some amazing nonprofit organizations.
Here are some of the ways we are working towards sustainability:
investing in purposeful, plastic-free packaging
sourcing products from small businesses from across the U.S.
simplifying our supply chains (and eliminating long-distance international shipping)
offering carbon-neutral shipping
donating to environmental, animal welfare, and social justice organizations
learning and advocating for sustainable methods of living
recycling, reusing, and repurposing products and materials that have been used
contributing to a circular economy
Our approach to sustainability is holistic and constantly evolving. We are always looking for ways to improve our practices and reduce our impact on the planet.
The Linear vs. Circular Economy
The circular economy aims to create an economic system that benefits people and businesses without taking a toll on finite natural resources. Its goals include designing waste out of our business operations, keeping used products out of landfills, and relying on materials that can naturally and safely break down so that they can be funneled into the production of another good.
A circular economy reduces consumption, protects the planet, and plays a massive role in widespread sustainability.